In October 2018 I launched an in-house studio at Asda, Studio 368, named after the Pantone reference for the iconic Asda Green. Conceived as a print artwork department with a strong focus on Point of Sale graphics, the Studio has since grown into a multi-disciplinary design and production team, and an agile, cost-effective creative resource, collaborating with our agencies as well as originating new creative. Studio 368 is producing tens of thousands of pieces of graphic output a year.
Studio 368 now looks after:
• Print artworking for POS
• Press ads
• Retouching
• Out of home advertising
• CRM
• Data activation design
• asda.com and all its sub pages
• Motion design and Content design
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