A fresh new name and brand for the largest value range in the market, the bold, vibrant and iconic design now stands out proudly in many shopping baskets and homes across the UK, putting an end to consumers hiding value brands in the bottom of their trolleys and ultimately helping their pounds stretch further.
Removing the stigma attached to own label value brands is the right thing to do for customers, now more than ever,  and this re-brand demonstrates the power of design to elevate a category and change perceptions
Design agency: Our Creative
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