I am an award winning designer, Design Director, illustrator, and keynote speaker. I started out drawing comics and designing heavy metal album covers in my native Denmark and I'm now heading up all things design at retail giant Asda.
At Asda, I look after a team of 55 people (and counting) and I'm accountable for the quality of the visual output across Asda's branding, advertising campaigns, print, online retail, CRM, packaging design, Point of Sale, social media, press advertising, and digital media.​​​​​​​ A lot of this work is now done in-house after launching our Studio which looks after our print artworking, press ads, OOH, data activation design, asda.com, Motion & Content design, and CRM.
SELECTED AWARDS
Lynx and CALM – Bigger than Suicide
SILVER - Cannes Lions 2016
WOOD - D&AD Impact Awards 2016
WINNER - Drum Marketing Awards 2016
WINNER - Brand Republic Digital Awards 2016
HONOUREE - The Webby Awards 2016
PLATINUM - Hermes Creative Awards 2016
Lynx Black Space
BEST - Best of Experiential in the CreativePool Annual 2016
BRONZE - DMAs 2015 Best FMCG
BRONZE - DMAs 2015 Best Use of Experiential
Magnum – Pink & Black
WINNER – Social Buzz Awards 2016
SILVER – FAB Awards 2016
Diageo – Shake Up Summer 
WINNER – Diageo Marketing Effectiveness Awards 2014
Sony PlayStation – Wonderbook: Book of Spells
WINNER – Print Week Awards 2013
NBC Universal – Snow White and the Huntsman
GOLD – POPAI 2012
WINNER – Inca Digital Excellence Awards 2012
Tom’s Chocolate’s national children’s art competition
WINNER - Top prize. I won a bloody TV! And chocolates. Lots of chocolates. 1991.

ASDA
SENIOR DIRECTOR DESIGN​​​​​​​ (2018 - Present)
As the company’s first ever Design Director, my job is to drive and elevate the standard of creative work across the wide and diverse Asda product portfolio. I am part of the creative leadership team for the business and accountable for the quality of the visual output across branding, advertising campaigns, print, online retail, CRM, packaging design, Point of Sale, social media, press advertising, and digital media.​​​​​​​
In October 2018 we launched an in-house studio which now looks after our print artworking, press ads, OOH, data activation design, asda.com, Motion & Content design, and CRM.
TMW UNLIMITED
SENIOR CREATIVE >>> DESIGN DIRECTOR (2013 - 2018)
I began at TMW as Senior Creative (Art) and was promoted to Design Director, heading up a design department of 15.
During my time at TMW I worked on numerous award-winning campaigns as well as successful pitches for Sony, Durex, Ferrero, Yellow Tail wines, McLaren, Magnum, The UK Government, Reckitt-Benckiser, the GSMA, Cardhu whisky, Logan whisky, and La Roche-Posay (L'Oréal).
LICK CREATIVE
SENIOR DESIGNER >>> CREATIVE HEAD (2007 - 2013)
I began at Lick as a Senior Designer and was promoted to Creative Head. I oversaw the day-to-day creative on Sony PlayStation and the quality of the agency's visualisations as a whole, as well as being involved in most creative pitches on a conceptual, design and presentation level.
In my time at Lick I worked on numerous award-winning campaigns as well as successful pitches for PlayStation Europe, Pernod Ricard's drinks brands, Rockstar Games, Blacks Leisure Group, LVMH Group (Louis Vuitton Moët Hennessy), Hasbro, Disneyland Paris, History Channel, Orion Publishing, and L'Oréal Luxury Products Division.
QUANTUM MARKETING
JUNIOR DESIGNER >>> SENIOR DESIGNER (2002 - 2007)
At Quantum I evolved from Junior to Senior Designer. During this time, I worked in virtually all areas of design, including brochures, websites, on-pack promotions, all kinds of FSDUs and shippers, mock-ups, exhibition stands, MasterCards, promotional videos, illustration, print advertising, complete bar and restaurant branding, logos, direct mail pieces, copywriting, translation, watch design, promotional boxes, training materials, product design, packaging and any kind of POS imaginable.
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