NAME: Robert Sindermann
SPECIALITIES: Conceptual design, digital, print, art direction, illustration, packaging typography, visualisation, 3D modelling, branding, and drawing.
I have a Scandinavian-German background and studied graphic design in Denmark and the UK. I started out drawing comics and designing heavy metal album covers in my spare time, and I am now an award-winning designer, art director, illustrator and team leader with 18 years' industry experience working on blue chip accounts in fully integrated agencies in London and beyond, before joining retail giant Asda to become their first Design Director. On my journey I’ve delivered outstanding work in digital, print, illustration, 3D, product design, DM, shopper, FMCG, point of sale, packaging, event design, and branding. 
Outside of work I spend far too much time worrying about the fortunes of Arsenal Football Club while enjoying life with my wonderful wife and two sons. 
I hope you enjoy my work as much as I do. 
​​​​​​​Lynx and CALM – Bigger than Suicide
SILVER - Cannes Lions 2016
WOOD - D&AD Impact Awards 2016
WINNER - Drum Marketing Awards 2016
WINNER - Brand Republic Digital Awards 2016
HONOUREE - The Webby Awards 2016
PLATINUM - Hermes Creative Awards 2016
Lynx Black Space
BEST - Best of Experiential in the CreativePool Annual 2016
BRONZE - DMAs 2015 Best FMCG
BRONZE - DMAs 2015 Best Use of Experiential
Magnum – Pink & Black
WINNER – Social Buzz Awards 2016
SILVER – FAB Awards 2016
Diageo – Shake Up Summer 
WINNER – Diageo Marketing Effectiveness Awards 2014
Sony PlayStation – Wonderbook: Book of Spells
WINNER – Print Week Awards 2013
NBC Universal – Snow White and the Huntsman
WINNER – Inca Digital Excellence Awards 2012
Tom’s Chocolate’s national children’s art competition
WINNER - Top prize. I won a bloody TV! And chocolates. Lots of chocolates. 1991.
As the company’s first ever Design Director, I have been tasked with driving and elevating the standard of creative work across the wide and diverse Asda product portfolio. I am part of the creative leadership team for the business and accountable for the quality of the design output across branding, advertising campaigns, print, online retail, CRM, packaging design, Point of Sale, social media, press advertising, and digital media. In October 2018 we launched an in-house studio which now looks after our print artworking, press ads, OOH, customer email programme, data activation design,, and animated posters and social posts.
TMW UNLIMITED (2013 - 2018)
I began at TMW as Senior Creative (Art) and am now Design Director, heading up a design department of 15.
In 2015 I was given a very exciting task: MAKE OUR WORK BEAUTIFUL. To this end, I have been working to unite our designers, who are spread across a myriad client accounts, under a design team banner, nurturing a team spirit, educating, and most importantly creating a sense of mission: To make our work as beautiful and well-crafted as possible and tell the world about it.
During my time at TMW I have worked on numerous award-winning campaigns as well as successful pitches for Sony, Durex, Ferrero, Yellow Tail wines, McLaren, Magnum, The UK Government, Reckitt-Benckiser, the GSMA, Cardhu whisky, Logan whisky, and La Roche-Posay (L'Oréal). 
Clients I have worked on include Vodafone, McLaren, Durex, Magnum, Lynx, Shell, The Department for International Trade, Diageo (Baileys, Johnnie Walker, Guinness, Pimm's, Captain Morgan's, Grand Marnier, Cîroc, and loads of whisky brands), HSBC, Sure, Flora, GSMA, Infiniti, Nissan, Comfort, Canon, Strepsil, Clearasil, Sainsbury's, Morrison's, HTC, and Sony Mobile.
LICK CREATIVE (2007 - 2013)
I began at Lick as a Senior Designer and ended up Creative Head. I oversaw the day-to-day creative on Sony PlayStation and the quality of the agency's visualisations as a whole, as well as being involved in most creative pitches on a conceptual, design and presentation level.
In my time at Lick I worked on numerous award-winning campaigns as well as successful pitches for PlayStation Europe, Pernod Ricard's drinks brands, Rockstar Games, Blacks Leisure Group, LVMH Group (Louis Vuitton Moët Hennessy), Hasbro, Disneyland Paris, History Channel, Orion Publishing, and L'Oréal Luxury Products Division.
Clients included Sony PlayStation UK and Europe, Universal Pictures, Disney, Hasbro, Blacks, Paramount Pictures, Rockstar Games, Absolut Vodka, Jameson Whiskey, Electronic Arts, Orion publishing, Stella Artois, Kellogg's, Weetabix, Jacob's Creek, L'Oréal, Adidas, LVMH, Reebok, History Channel, Tesco, and Warner Bros. Games.
At Quantum I evolved from Junior to Senior Designer. During this time, I worked in virtually all areas of design, including brochures, websites, on-pack promotions, all kinds of FSDUs and shippers, mock-ups, exhibition stands, MasterCards, promotional videos, illustration, print advertising, complete bar and restaurant branding, logos, direct mail pieces, copywriting, translation, watch design, promotional boxes, training materials, product design, packaging and any kind of POS imaginable.
 Clients included Energizer, Wilkinson Sword, Kodak, Kellogg's, Peroni, o2, The Rainforest Café, Waxy O'Connor's, Castle Lager, and Tyskie.
BA (Hons) Graphic Design
Sep 2000 - June 2002, Bournemouth, UK 
Graphic Design
Sep 1999 - June 2000, Nørresundby, Denmark

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