![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/ecd28632329d9303c506a92d_rw_1920.jpg?h=5bf62c1761d6867d41e41deb6b282fd4)
HSBC Premier Elite
Concept, look and feel, brand guidelines for digital and print, email templates, and direct mail for the HSBC Premier Elite Credit Card.
HSBC launched a brand new Credit Card for their Premier customers. The card is designed to benefit frequent travellers by offering a rewards point system that gives them double points on international spend compared to UK spend, plus added benefits such as airport lounge access and free wi-fi.
Client: HSBC
Agency: TMW
Agency: TMW
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/b874b881d71bd3c57d701d21_rw_1920.jpg?h=832e603b52335043db906ef20b37659c)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/a92cff9782b092cb8f0672af_rw_1920.png?h=266e500f2879a00af0f2e1e567a2a788)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/d6be0375ec9f2a83a246454e_rw_1920.jpg?h=38c24a66b9a18481dfc5c1b775077fca)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/0222dd8acd4a9e4992bef610_rw_1920.jpg?h=3b2d494fce6d67bebbcaa96609256361)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/d3af955ffe394d3a78778734_rw_1920.jpg?h=c5297b29da3842d443bee3d55407977d)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/005a65f29f2cbd812e4c2161_rw_1920.jpg?h=3a774080f14261d888bd01e72d665ba6)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/4e5ead54b27f6ecd6b71fdb8_rw_1920.jpg?h=c5942c4dc3f0465d131955633edd9775)
![](https://cdn.myportfolio.com/0453d64a180eb067d9dc0c7682821350/a326c2e42a1aa1e55c25d39b_rw_1920.jpg?h=4f3547afa9c53d1ca5816c2fc2948a90)