Carrefour Brand Book
A full visual identity and brand refresh for the No. 1 supermarket chain in the Middle East and Africa.
Creative strategy and concepts, new typography, colour palettes, patterns, art direction, photography styles, and iconography, crafted to work in local languages and multi-lingual markets with consistency and unmistakeable distinctiveness. All formalised with clear and flexible guidelines in a brand book to work across all departments of a sprawling retail business.
Role: Creative direction, design crafting, formalising into systems, authoring of the brand book, and educating local markets across a vast region.
Robert brings a unique set of talents, enabling him to produce visually striking and effective graphics for various media, along with devising comprehensive design strategies and systems. His ability to operate efficiently in a fast-paced environment and collaborate effectively with cross-functional teams is impressive. Furthermore, his skill in articulating design concepts with clarity is commendable.
Weam Nabulsi
Director Brand Marketing - Majid Al Futtaim Retail
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