LINWOOD BARCLAY: THE ACCIDENT

Key art and promotional concepts for the New York Times bestselling thriller by Linwood Barclay. The story revolves around the mystery of the protagonist's wife's death in what appears to be an accidental car-crash.

Client: Orion Publishing
Agency: Lick Creative
ROUTE 1
The key art is purposefully designed to put the viewer in the place of the story's central event. The unease generated from the concept plays heavily on what is to come throughout the story. High production values and the unusual angle create a bold and filmic campaign.
Motion graphics advertising
ROUTE 2
This route is heavily influenced by the existing book jacket and uses it to set a moody, sinister tone.The addition of the red light trails to the simple, yet elegant typography echoes the skidding and braking of the soon-to-be-crashing car.
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