HSBC PREMIER ELITE LAUNCH

Concept, look and feel, brand guidelines for digital and print, email templates, and direct mail for the HSBC Premier Elite Credit Card.

HSBC launched a brand new Credit Card for their Premier customers in 2016. The card is designed to benefit frequent travellers by offering a rewards point system that gives them double points on international spend compared to UK spend, plus added benefits such as airport lounge access and free wi-fi.
 
Client: HSBC
Agency: TMW
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